Driving ROI Through Smarter Lead Retrieval
INTRODUCTION
In 2025, we launched Lead Retrieval — a new product in Bizzabo’s ecosystem, designed to help sponsors capture, qualify, and access leads seamlessly during events.
More than just a feature, Lead Retrieval became a revenue-generating tool, enabling sponsors to turn every interaction into measurable ROI — with reliability, offline-first support, and actionable post-event insights.
MY ROLE
Research, Mobile App Design, Data modeling & GDPR compliance
THE TEAM
2 designers, 1 product manager, 6+ engineers.
TIMELINE
Jul 2025 — Dec 2025
CONTEXT
Sponsors invest millions in event presence. But for years, capturing and acting on leads felt broken: messy processes, missing data, and no real-time ROI.
STORY
Picture this: you’re at a buzzing event. Dozens of people pass by your booth. Some hand over business cards, others show their badges for scanning. The Wi-Fi is patchy, and you need to quickly separate the hot leads from the “maybe later” ones.
That’s when it hits you — you need a tool that works instantly, even offline, and gives you meaningful insights right away.
KEY INSIGHTS
After running interviews with sponsors, we discovered they want…
THE CHALLENGE
From Scans to ROI
While sponsors invested heavily in events, they lacked a simple and reliable way to capture, qualify, and access leads in real time — slowing down follow-up and revenue impact.
KEY PROBLEMS
Messy process
Multiple apps, delays, and lost info.
Delayed reporting
No real-time access to actionable data.
No ROI visibility
Sponsors couldn’t easily measure event value from captured leads.
Created flexible input options for context
USER SCENARIO
When surrounded by hundreds of people, sponsors can’t afford to waste time navigating through steps — they need to scan, qualify, and move on in seconds.
SOLUTION
By bringing scanning and performance insights to the surface, we gave sponsors immediate control: leads are captured, qualified, and ready for action instantly.
Consolidated attendee data into one profile view
USER SCENARIO
After scanning, sponsors need to know who exactly they talked to: their role, company, and if they’re part of networking. Switching between tabs wastes time.
SOLUTION
We brought every piece of information into a single profile: attendee details, networking insights, and qualification responses. No searching, just complete visibility in one place.
Built offline-first capture to prevent data loss
USER SCENARIO
In large venues, Wi-Fi often fails. Sponsors can’t risk losing leads just because of poor connectivity.
SOLUTION
We designed an offline-first mode: all leads are stored securely on the device and auto-synced when the connection returns.
COMING SOON