Driving ROI Through Smarter Lead Retrieval
INTRODUCTION
In 2025, we launched Lead Retrieval — a new product in our ecosystem, built to help sponsors seamlessly capture, qualify, and access leads during events.
Designed as a revenue-generating tool, it empowers sponsors to turn every interaction into measurable ROI while ensuring reliability, offline support, and post-event insights.
MY ROLE
Research, Mobile App Design, Data modeling & GDPR compliance
THE TEAM
2 designers, 1 product manager, 6+ engineers.
TIMELINE
Jul 2025 — Dec 2025
STORY
Picture this: you’re at a buzzing event. Dozens of people pass by your booth. Some hand over business cards, others show their badges for scanning. The Wi-Fi is patchy, and you need to quickly separate the hot leads from the “maybe later” ones.
That’s when it hits you — you need a tool that works instantly, even offline, and gives you meaningful insights right away.
KEY INSIGHTS
After running interviews with sponsors, we discovered they want…
THE CHALLENGE
From Scans to ROI
While sponsors invested heavily in events, they lacked a simple and reliable way to capture, qualify, and access leads in real time — slowing down follow-up and revenue impact.
KEY TAKEAWAYS
Messy process
Multiple apps, delays, and lost info.
Delayed reporting
No real-time access to actionable data.
No ROI visibility
Sponsors couldn’t easily measure event value from captured leads.
See data instantly
USER SCENARIO
In the middle of a crowded event, sponsors need to open the app and immediately scan leads without losing time.
SOLUTION
We brought scanning and key metrics to the front, giving sponsors instant access to performance and recent leads — no extra steps, just clarity from the first screen.
See data instantly
USER SCENARIO
When surrounded by hundreds of people, sponsors can’t afford to waste time navigating through steps — they need to scan, qualify, and move on in seconds.
SOLUTION
By bringing scanning and performance insights to the surface, we gave sponsors immediate control: leads are captured, qualified, and ready for action instantly. Fast, intuitive, and built for real event pressure.
One Screen, All Details
USER SCENARIO
Sponsors want instant clarity after scanning a lead.
SOLUTION
We brought every piece of information into a single profile: attendee details, networking insights, and qualification responses. No searching, just complete visibility in one place.
OFFLINE MODE
No Wi-Fi? Don't worry, we got it!
With offline mode, every lead is saved locally first. Whether in a basement hall or a crowded expo, sponsors can scan without worry. Once the network returns, all data syncs seamlessly — no extra steps required.
Full Flow
USER SCENARIO
Users export layers and configure the scene in tools like UE, AE, and others.
SOLUTION
Adjust & check scene in Cuebric with intuitive controls to preview the scene — no need to switch between tools.